Research & Discovery
Every project begins with understanding the brand, audience, and purpose. I research market trends, competitor visuals, and user behavior to define the right tone and visual direction. This step grounds the design in strategy rather than style alone.
Concept Development
I translate insights into initial sketches, layouts, and mood boards that explore different creative directions. Whether it’s packaging, marketing materials, or digital assets, I focus on how each concept communicates the brand’s identity clearly and effectively.
Visual Design & Composition
Using tools such as Adobe Illustrator, Photoshop, and InDesign, I refine the chosen concept into a cohesive design system. My industrial design background helps me consider scale, material, and spatial application; ensuring the graphics work seamlessly across both 2D and 3D forms like packaging, displays, or environments.
Iteration & Feedback
I collaborate closely with teams or clients to review concepts and refine visual elements; from typography hierarchy and color balance to imagery and layout. This iterative approach ensures the design not only looks polished but functions intuitively.
Finalization & Production
Once approved, I prepare production-ready files with detailed specifications, color profiles, and print proofs. I often coordinate directly with printers or manufacturers to ensure visual consistency and accuracy from digital design to physical output.