Packaging Design Process

My packaging design process unites structure, function, and visual identity to create packaging that not only protects a product but also enhances its story. I approach each project with the goal of balancing aesthetic appeal, user experience, and manufacturing efficiency.

Research & Strategy

I begin by understanding the product, target audience, and brand values. This step involves studying competitors, materials, sustainability goals, and retail display requirements. The insights gathered guide every design decision; from form to finish.

Structural Design & Dielines

With an industrial design perspective, I focus on the physical form and functionality of the packaging. Using software like Adobe Illustrator and SolidWorks, I develop dielines, structural layouts, and 3D mockups that consider durability, ease of assembly, and cost-effective production.

Visual Design & Branding

As a graphic designer, I bring the brand to life visually through color, typography, and imagery. I design layouts that align with the product’s personality and create a consistent look across packaging lines. This stage ensures the packaging communicates clearly and stands out on the shelf.

Prototyping & Refinement

I produce physical or digital prototypes to test structure, fit, and overall appearance. Through iteration, I refine material choices, printing methods, and finishing details such as embossing, foil, or coatings; ensuring the final design feels premium and practical.

Production Ready Files & Quality Control

Before production, I prepare precise dieline files, artwork, and specifications for manufacturers. I often collaborate directly with printers or factories to review proofs, verify colors, and ensure the packaging translates accurately from screen to shelf. Lastly, review manufacturing prototype of product before mass production.